Leadership Team

Chief Executive Officer and President

CRAIG DANIELSON

Craig has been at the center of Wolf’s success for over 25 years and is known throughout the industry for his integrity, honesty, and openness. As Chief Executive Officer and President, Craig provides strategic oversight to the company. Craig graduated from Moravian College with a degree in Business Management and became President of Wolf by age 38. He has led Wolf’s efforts to pioneer multiple new products, most notably the line-up of Wolf cabinets, decking, and building products. Craig is on the Board of Trustees at Moravian College and is an active member of St. Leo The Great Church. He is a member of NBMDA and is an active participant of industry events. Craig lives in Lancaster, Pa. with his wife and two children, and enjoys golfing, fishing, and coaching his children in various sports.

Chief Operating Officer

BRAD KOSTELICH

As the Chief Operating Officer, Brad is responsible for overseeing the day-to-day operations and general management of the company. With a B.A. in Economics and Business from the University of Pittsburgh and more than 25 years of experience with Wolf, Brad has been a crucial part of the organization’s growth. He has held numerous management positions with Wolf during his tenure. Brad is an active member of several organizations and has served on the boards of numerous local non-profit organizations. Brad lives in Dover, Pa. with his wife and their two dogs and enjoys outdoor activities such as running and golfing.

Chief Financial Officer

DAN DARNELL

As Chief Financial Officer, Dan is responsible for all accounting, FP&A, credit, treasury, tax, legal, real estate, insurance, and audit functions. With more than 20 years in finance and leadership, a B.S. in Management from the U.S. Air Force Academy and an MBA in Finance and Accounting from the University of Chicago Booth School of Business, Dan brings deep experience in finance and strategic leadership to Wolf. Prior to Wolf, Dan was a Managing Director at Citizens Financial Group, leading a team in the Corporate Investment Banking division specializing in Sponsor Finance, M&A, and Capital Markets originations and executions. He is also a decorated pilot with more than 500 combat flight hours across multiple overseas deployments. Dan lives with his wife and two daughters, and enjoys skiing and hiking with his family and friends.

Executive Vice President of Marketing, Sourcing, and Product & Market Development

MARK SIMMERS

As EVP of Marketing, Sourcing, and Product & Market Development, Mark is responsible for linking innovation and strategy by overseeing all aspects of the Wolf brand. Mark joined Wolf in 2004, serving in numerous Sales leadership roles, most recently SVP of Sales Building Products division. Throughout his tenure, he has led the Sales team into expanded territories across North America and played an essential role in the growth of the Building Products division. Mark has a B.S. in Organizational Management and more than 30 years of experience in the Building Products Industry. Mark resides in Harrisonburg, VA with his wife, two daughters, two horses and rescue dog. Together, they enjoy working on their farmette, travelling in their RV, hiking and watching their children play soccer.  

Executive Vice President of Human Resources

STEVE KATCH

Bringing nearly 15 years of Human Resources experience to the company, Steve joined Wolf in 2018. As the EVP of HR, Steve strives to enhance employee performance in the execution of the company’s strategic and tactical plans. He is also responsible for staffing, employee training and development, and employee engagement. Steve has a B.S. in Health Policy and Administration from Penn State University and a Master of Business Administration and a Master of Health Administration from University of Pittsburgh. He has been recognized for his leadership as a “40 Under 40” by the National Safety Council. Steve lives in Lancaster, Pa. with his wife and three kids, and enjoys coaching youth football and baseball.

Senior Vice President and Controller

KATHY GOSS

With more than 25 years’ experience with Wolf, Kathy currently serves as Senior Vice President and Controller and oversees the organization’s accounting and payroll functions. She graduated from Marymount University with a B.B.A. in Accounting and is a Certified Public Accountant. Kathy is a member of the American Institute of Certified Public Accountants (AICPA) and the Pennsylvania Institute of Certified Public Accountants (PICPA); she is also active in several local organizations. Kathy lives in York, Pa. with her husband and two sons and enjoys riding her horse, hiking, and traveling.

Executive Vice President of Operations & Safety

ED O’BRIEN

A 1977 graduate of Princeton University, Ed has spent his entire career in the building materials distribution industry. As the EVP of Operations & Safety, Ed oversees the operations and logistics for Wolf, while ensuring safety and quality. He joined Wolf in 1991 and has held numerous management roles with the organization. He actively volunteers with local non-profits. Ed and his wife live in York, Pa. and he enjoys traveling, reading, and golf in his free time.

Senior Executive Vice President of Sales – Kitchen & Bath

BRANDON PACIFICO

As the Senior Vice President of Sales for the Kitchen & Bath division, Brandon is responsible for overseeing every aspect of the sales funnel driving overall growth. Brandon has a background in construction and extensive experience in both production and sales. He joined Wolf in 2008 and has held various roles within the company, including multi-family specialist, product specialist, and product manager before moving into his current role. Brandon graduated from Millersville University where he met his wife. He resides in York, PA with his wife and two children. Outside of work, he enjoys spending time with his family, reading, and staying active through running and cycling.

Senior Executive Vice President of Sales – Building Products

JEREMY SELLERS

As the Senior Vice President of Sales for the Building Products division, Jeremy is responsible for overall division oversight, customer experience and driving top line and bottom-line sales growth. Jeremy has served in various Sales Leadership roles at Wolf for over 15 years, showcasing his expertise and dedication in the field. With a B.S. in Business Administration from Clarion University, Jeremy brings a strong foundation to his work. He is an active board member for EBMDA and is highly involved in industry events, demonstrating his commitment to staying up to date with industry trends and advancements. Jeremy thrives with working side by side with his sales team, colleagues, and channel partners. He adopts a brothers/sister in arms strategy, emphasizing teamwork and camaraderie. Jeremy resides in York, PA, with his wife, two daughters, and two dogs. He enjoys traveling, attending his daughters’ activities, and golfing in his free time.

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