Wolf Home Products Unveils New Logo, Rebranding Effort

Posted Date: 
Wednesday, May 11, 2016

Updated look highlights company’s independent streak and “forward-looking” spirit

(YORK, Pa.) - Wolf Home Products spent the past several years transforming itself into a platform for growth and innovation. Now, it has a new look to match.

Wolf Home Products unveiled its new logo recently — part of a wide-ranging rebranding effort that will amplify Wolf’s strengths in the marketplace as it refreshes the company’s most visible representation. Wolf Home Products delivers Wolf-branded lines and other high-quality cabinetry and building materials to more than 4,000 dealers.

The company’s new logo features a clean design, a dominant “W,” and its signature “howling wolf” silhouette — a symbol that dually represents Wolf’s independent streak and its commitment to independent building materials dealers.

Wolf President and CEO Craig Danielson said the new logo captures the company’s innovation and forward-looking spirit. The rebranding will also continue to boost Wolf’s profile among contractors and homeowners, who have fueled the company’s recent growth.

“Wolf has successfully established itself as a leading supplier of American-made products available through independent dealers. Our Wolf-branded product lines have enabled us to rapidly expand our geographical footprint,” Danielson said. “This is the ideal time to introduce a new look-and-feel that represents the spirit of a company on the move.”

The rebranding effort is the company’s first in years and the most extensive in decades for a company with roots that stretch back to 1843. In the coming months, the rebranding effort will extend to Wolf product packaging, sales materials, a new company website, displays, and much more.

The company currently delivers a wide range of Wolf-branded lines, including decking, railing, kitchen cabinets, vanity tops, trim and moulding, and more. Wolf Home Products continuously seeks to expand and modify its product offerings to meet the needs of independent dealers and the contractors they serve.

For more information on the company, visit wolfhomeproducts.com.

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