Wolf Home Products Partners with PrimeSource to Expand Decking Distribution
Partnership makes Wolf Decking available across the Midwest
(YORK, Pa.) - As part of an ongoing expansion effort to broaden its service area, Wolf Home Products has reached an agreement with PrimeSource Building Products, Inc. to be its newest Midwest distributor of U.S.-made Wolf PVC Decking. Effective immediately, the agreement with the Minneapolis location — currently servicing dealers in Minnesota, Wisconsin, Iowa, North Dakota, and South Dakota — will add decking to their wide array of building product offerings.
“We are excited about this partnership as it allows us to grow into an important segment of the building products industry,” said Brian Fallin, Regional VP of PrimeSource. “It is our mission to constantly refresh our product offering to include the newest innovations and to provide our customers with an array of choices that they and their customers will feel passionate about.”
Wolf PVC Decking is strong and lightweight, featuring polyvinyl chloride (PVC) and an acrylonitrile-styrene-acrylate (ASA) capstock for superior durability. Wolf PVC Decking will not split or rot and is resistant to mold, mildew and insects. It’s also covered by Wolf’s 25-year Stain & Fade Warranty.
Both Wolf Home products and PrimeSource conducted extensive research on the market and found a widespread acceptance of synthetic decking in the Midwest. Robert Lett Sr., VP/National Sales & Marketing at Wolf, spoke with numerous independent contractors and dealers in the areas serviced by PrimeSource’s Minnesota location and experienced an overwhelmingly positive response to the Wolf-branded PVC decking products.
“After speaking with several industry professionals in the region, partnering with PrimeSource made complete sense. They are a favored distributor in the area, PVC decking is a favorable product in the area, and Wolf has a unique, high-quality product with the supply to keep up with the area’s demand,” said Lett.
PrimeSource will carry Wolf PVC Decking in the Tropical Hardwood and Seaside Collections, totaling eight colors.