We’re excited about what’s to come in 2016! But first, let’s take a look back at what made 2015 a great year for WOLF.
Style Meets Strength
In January, WOLF introduced Westbury Aluminum Railing from Digger Specialties. With sleek lines and dark colors, aluminum rail is the fastest-growing material in the railing category.
Westbury Aluminum Railing is available in 12 standard colors with multiple post and baluster configurations, as well as a full array of lights, caps and other accessories. Learn more.
Welcoming WOLF Quartz, Quick-Ship Cultured Marble
In March, WOLF Home Products introduced WOLF Quartz, a collection of 12 colors in the scratch resistant, easy-care surface.
The new collection was one of many enhancements made to the WOLF Vanity Tops line this year. In August, we launched Quick-Ship WOLF Cultured Marble. The program includes three new colors, as well as an in-demand rectangular bowl shape.
WOLF Quartz in Autumn Harvest and Ocean Grey
Log on and Learn
In 2015, we hosted a monthly series of webinars for kitchen designers that attracted more than 1,000 live and recorded views this year.
Topics ranged from the latest design trends to sales strategies, and the webinars featured hosts from WOLF’s Customer Care, Product Development, Marketing and Sales teams.
WOLF PRO Grows and Grows
2015 was the biggest year yet for WOLF PRO, the WOLF training program for decking and railing professionals. This year alone, we trained more than 1,000 contractors across the United States.
“[Being a WOLF PRO] means that we stay connected to the manufacturer, that our feedback is heard, and that we get the best training available on how to satisfy our customers.”
— Ray Ebersol, WOLF PRO and manager of Decks R Us
This year, WOLF hosted two training events for the talented kitchen and bath professionals who design with WOLF Designer Cabinets.
In April, 65 designers gathered in Bethlehem, PA for a two-day training event. Then, in November, 50 designers traveled to Lynchburg, VA for a behind-the-scenes look at where WOLF Designer Cabinets are produced.
Lights, Camera, Action
This summer, WOLF partnered with WOLF PRO Tim Ellis, President of T.W. Ellis and NAHB’s 2014 Remodeler of the Year, to release a series of online videos for homeowners.
Ellis shared tips for homeowners, from how to choose a contractor to why WOLF is the right choice.
Setting a New Standard
This year, WOLF made several popular upgrades standard in the WOLF Designer Cabinets line, including:
- All-plywood construction
- Quiet-close doors
- Soft-close, wood dovetail drawers
New Options for WOLF Decking
To close out the year, WOLF introduced six new WOLF Decking colors for 2016, including a five-color collection of WOLF Capped Composite Decking called Captiva Plus. Learn more.
First row: Captiva Plus Collection in Acacia, Cedar Ridge and Potomac Grey
Second row: Captiva Plus Collection in Redwood and Willow, Tropical Hardwoods Collection in Teakwood
Thanks to the contractors, dealers, designers and homeowners who helped make 2015 so outstanding! Here’s to another great year at WOLF.